Written in a tongue in cheek fashion, Internally is about my experiences as an intern and what I've learned from them.
This is a personal project that I so wish existed in real life. I am an avid fan of sundresses and skirts, except when I have those Marilyn Monroe flying skirt moments. I have several weather apps on my phone, but the wind values mean nothing to me. 5 m.ph. winds? I have no idea if that's too windy or not to wear a skirt.
Order of Operations
1. Log in (option to create account later)
2. Tutorial (only on first time; available again in drawer menu)
3. Create skirt shape
4. Enter zip or enable location
To make a profit, Skirt Alert could partner with feminine, dress-savvy businesses like ModCloth, Francesca's, or Lily Boutique. For example, every time you use Skirt Alert, you could earn points that lead to online coupons or gift cards.
Vivalux is all about using simplicity and beauty to create the most functional experience. Their products are easy to use, practical, and relatively affordable. Their target consumer is between 25-40 years old, lives in a smaller space, and makes $30-$60K.
This was my term project for an identity systems class.
AIGA Louisville The Show Winner 2014
Meet Bumble Booze, the middle-shelf alcohol in a little black dress. BB manufactures honey liqueur and mead (honey wine) and targets millennial females who are new to drinking.
Some of the major goals of the project:
-create a brand with a limited color palette
-indicate different flavors without using color (meads)
-show brand cohesion across different products and mediums
I worked with a local 3D printer to create CAD files and print the honey liqueur bottle. It didn't turn out exactly as I had envisioned (soft, satin-like black plastic with embossed gold lettering) but it was a great, inexpensive way to create a physical model. Although not pictured here yet, I created physical models of the mead bottles too.
On the website, you will notice the gold hexagon changing states. This is what the hover state would look like on all of the hexagons.
Coming soon: Bumble Booze will be releasing a hard cider line called "Blossoms". Keep your eyes peeled.
For 25 years, my dad sung in a Southern Gospel quartet, Promise, with his childhood best friends. When I was 3 years old, my mom created the Promise Quartet Cookbook as a fundraiser for the group. With its cardstock laminate cover, distorted type, and cheesy clipart, it may not appear like anything extraordinary. But to me, it’s one of my greatest treasures because it’s full of my family’s recipes and memories.
This is my modern take on that book as I combine memories, good food, and photographs from a happy time.
For this project, it was challenging for me to wrap my brain around designing with a 70's vibe. I did a lot of leafing through Communication Arts Design Annuals from that period to familiarize myself. The cover design and 3 stripe motif seen throughout the book is taken from the Southern Baptist Hymnal from the 1970s.
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This initially started out as an identity project for a freelance client. The goal was to create a mark that combined steel and wood with an authentic, artisanal feel. I have a tendency to prefer clean, grunge-free design, so this was a good way for me to stretch myself.
Pleased with the mark, I decided to create a website design for it. To capture the authentic "someone actually crafted this", I decided to use a video background for the welcome. (It's mesmorizing to watch!)
Dyno is a fictional rock climbing brand that targets 18-40 year olds and about 65% of their client base is male. They focus on making high-quality rock climbing gear for experienced climbers. To show their commitment to the environment, they donate a portion of their proceeds to preservation efforts, and they use minimal, recyclable packaging. The brand name comes from a rock climbing word "dyno" which refers to a courageous move where you build up momentum to swing from one rock to another.
My main goals in creating this brand were to:
1. Make it lean more masculine but not overbearingly macho.
2. Create a brand for a culture I'm unfamiliar with.
Lots of research went into Dyno. After reading climbing blogs and magazines and researching competitors, I went to an outdoors store and interviewed climbers. I realized climbers do a lot of research before buying since equipment is expensive, so packaging isn't a huge selling point. Brand trust and product quality are key selling points, and companies build a lot of trust through their websites. It's important that they keep an active blog where brands show both a passion for the sport and their products being tested in real life. To showcase product quality, websites show the product being used and lots of technical details.
Coming Soon: Mobile Views
This was a part of my Design for Public Issues class where our class becomes a small agency and works for a local non-profit for the whole semester. Global Game Changers is a superhero-themed, compassion-based education program that empowers kids to reach high social and emotional levels by building their self-esteem and helping them realize their responsibility to give back and make the world a better place.
It was challenging because I had never designed anything for children. It's easy in school to make the target audience for all of your brands and products yourself. We also had to work with an existing brand, which meant our changes had to be more evolutionary versus revolutionary.
My roles in the semester-long project were establishing the art direction and illustration style, being the point of contact for the client, logo development, presentations, and creating the brand standards book.
Cape Studios: Josie Degler, Kat Flaherty, Charles Hodge, Morgan Plappert, Luke Schultz, Eric Warning, Matt Zoeller.
LGDA Student Bronze 2013
For this article, the task was to create a magazine illustration, using whatever medium, and an additional spread. "Not Hearing the Other Side" by Bill Bishop points out that consumers seek information that supports their own beliefs and biases, instead of seeking from a variety of sources that may challenge their beliefs.
I based my illustration on a study referenced where the subjects were more likely to believe information that came from their preferred news source. For example, a conservative subject was more likely to believe the validity of a political article by FOX than the same exact article by MSNBC. This pattern extended to topics that weren't news or politics related. The same subject was more likely to prefer an article on vacation destinations by FOX than the same article on MSNBC. I expanded on this absurdity in the illustration.
After my internship, Southern Seminary hired me as a freelancer to design a mug for their conference out in San Diego.
This project required information architecture and designing 4 pages for a desktop site. (I decided to redo the logo too.)
On the home page, there would be a theme with all of the jumbotron pictures of a closeup of an animal's head, slightly blurred background, scrollable fun facts, and "Come see the _____ in person." This is carried through to the membership page where it instead says "Come see the _____ all year."
AIGA Louisville The Show Winner 2014
Kings Co. Bakery is a fictional artisanal bread company located in Washington.
The first two pictures are desktop views and the latter are mobile views.
In my Letterforms II class, my professor read us a limerick written entirely in nonsensical words. (Oh art school.) Our task was to pick one of the words that appealed to us and write it lots of different ways with lots of different materials. Doogles jived with me so I pursued it.
Once we had a word mark nailed down, we applied it to a package. My mark was playful and the word seems goofy and friendly. I decided to make it a cereal brand. Who wouldn't want a bowl of Doogles in the morning?
For the past 2 years, I have been an intern and have had the pleasure of working at University of Louisville and Southern Seminary. While both are higher education, they were very different experiences. From working at both, I have gained the valuable skill of being able to work creatively within the confines of a brand.
I'm in the process of writing and designing a book about what I've learned. Keep your eyes peeled.
For my packaging class at UofL, we had lots of marketing-related journal entries. Rather than submitting my journal as a compiled Word document, I decided to design it because I wanted to show my thorough research. I think the process that leads to a design is arguably just as important as the final design. Not all of these assignments pertain to my final project, Bumble Booze, but they help to show how my mind works. As you'll see here, I love research and it's very important to my process.
Also, I used this book as an opportunity to experiment with layouts and type. (If you haven't noticed, I love books.) Initially, it was difficult to figure out a layout that accommodated my existing entries. With my Internally book, I wrote it while designing it, so it was easier to make the copy work with the design.