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Boar's Head BourbonRidge Ham

As a Kentucky native, this project was a lot of fun to work on, and admittedly, really made me miss those rolling Bluegrass hills. I got the opportunity to concept all three directions for the in-store POP materials and design one concept for the 30-second TV spot.

From the Barrel

From the Barrel

Initial moodboard and comped direction for proof of concept.

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 A few of the final assets created with photos taken.

A few of the final assets created with photos taken.

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While we love how the spot and POP turned out, a lot of cool thinking (and Kentucky inspiration!!) went into the first round of this presentation. Below are the other two POP directions I comped and designed.

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 None of this could have happened without these incredible folks!  Agency: MODE Art Director: Lauren Harring Copywriter: Carson Pavkov Account Executive: Kate Micham Producer: Nicole Reyes

None of this could have happened without these incredible folks!

Agency: MODE
Art Director: Lauren Harring
Copywriter: Carson Pavkov
Account Executive: Kate Micham
Producer: Nicole Reyes