AIGA Louisville The Show Winner 2014
Meet Bumble Booze, the middle-shelf alcohol in a little black dress. BB manufactures honey liqueur and mead (honey wine) and targets millennial females who are new to drinking.
Some of the major goals of the project:
-create a brand with a limited color palette
-indicate different flavors without using color (meads)
-show brand cohesion across different products and mediums
I worked with a local 3D printer to create CAD files and print the honey liqueur bottle. It didn't turn out exactly as I had envisioned (soft, satin-like black plastic with embossed gold lettering) but it was a great, inexpensive way to create a physical model. Although not pictured here yet, I created physical models of the mead bottles too.
On the website, you will notice the gold hexagon changing states. This is what the hover state would look like on all of the hexagons.
Coming soon: Bumble Booze will be releasing a hard cider line called "Blossoms". Keep your eyes peeled.