This initially started out as an identity project for a freelance client. The goal was to create a mark that combined steel and wood with an authentic, artisanal feel. I have a tendency to prefer clean, grunge-free design, so this was a good way for me to stretch myself.
Pleased with the mark, I decided to create a website design for it. To capture the authentic "someone actually crafted this", I decided to use a video background for the welcome. (It's mesmorizing to watch!)